Shamir launches Glacier Plus™, its enhanced, highly durable AR coating

Kibbutz Shamir, Israel—July 5, 2010—Shamir Optical Industry, Ltd. (NASDAQ: SHMR), today launched Shamir Glacier Plus, an innovative AR coating that increases light transmittance and reduces glare and ghost reflections. “Glacier Plus improves optical performance and cosmetic appearance, providing wearers with a natural look without unwanted reflections,” according to Zohar Katzman, Shamir’s R&D Coating Manager.

 

 

Shamir Optical Industry, Ltd., (NASDAQ: SHMR), today launched its bold new visual brand identity. “Our goal was to create a corporate brand identity that would match our future goals,” says Shai Michael, VP Marketing. “The new positioning, developed after an extensive brand audit, epitomizes the essence of Shamir—developers, designers, and manufacturers of revolutionary and innovative premium progressive lenses and molds for the ophthalmic industry.”